From strengthening US jewellery sales to provenance-led luxury and global production changes, the key developments shaping the natural diamond market this month. ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­    ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏  ͏ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­ ­  
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As the trade navigates soft demand, uneven China recovery and continued lab-grown disruption, the World Federation of Diamond Bourses (WFDB) is quietly betting that the future of natural diamonds may depend as much on trusted infrastructure as on inventory itself.


Through GET-Diamonds — its official trading platform for verified natural diamonds — the WFDB is expanding pricing tools, market intelligence and inventory integration ahead of the 41st World Diamond Congress in Singapore.

The strategy is increasingly clear: provenance, verification and trusted supply are becoming central to how the natural diamond industry differentiates itself in a changing market.

World Diamond Congress

Wholesale Stable / Auctions Mixed

The April auction results for Sotheby’s and Christie’s in Hong Kong reflected the exceptional quality and rarity of the goods offered, with a number of important lots achieving prices above their high estimates. However, the broader global diamond auction market has shown limited movement over the past month, mirrored by a relatively stable GET Spot Market Index (DSX).

Screenshot 2026-05-28 at 12.01.41 pm

The GET-Diamonds Auction Price Estimator and the GET Spot Market Index (DSX) are based on 20,000 real-time public auction results for natural diamonds and diamond jewellery captured from ten of the world’s top auction houses and are available for free on the GET-Diamonds platform. 

Estimate Natural Diamond Auction Value Now

The Inside Edge

Spectacular Stones

A 28.88-carat, round, D-flawless diamond from Botswana’s Jwaneng mine sold for HKD 21.03 million ($2.7 million) at Sotheby’s Hong Kong High Jewelry sale. The auction totaled HKD 256.9 million ($32.8 million).

 

Sotheby’s expects a cushion-shaped, 6.03-carat, fancy vivid blue, internally flawless type IIb diamond from South Africa’s Cullinan mine to fetch CHF 7.2 million to CHF 9.6 million ($9.1 million to $12.2 million) at its Geneva sale on May 12.

 

The Ocean Dream, a triangular-cut, 5.50-carat fancy vivid blue-green diamond, will headline Christie’s Geneva Magnificent Jewels sale on May 13. Christie’s described it as the largest fancy vivid blue-green diamond certified by the GIA, with an estimate of CHF 7 million to CHF 10 million ($8.9 million to $12.7 million).

 

1-Spectacular Stones-The-Ocean-Dream (Credit-Christies)

De Beers Divestment

Anglo American advanced to the next phase of its De Beers sale process, with three groups submitting revised bids ahead of the April 16 deadline. Botswana continues to seek a majority stake, Bloomberg reported.

Production Progress

De Beers Group and joint venture partner Mountain Province Diamonds plan to close the Gahcho Kué mine in 2028, earlier than the previously expected 2030 timeline, following a decision to pause the Tuzo expansion project.

 

Alrosa may resume development of the Mir-Gluboky underground project in 2027, a decade after flooding halted operations. The company also allocated RUB 4.4 billion ($58.5 million) to expand the Aikhal plant and extend the mine’s life to 2039.

 

Burgundy Diamond Mines said its Ekati mine subsidiary, Arctic Canadian Diamond Company, filed for creditor protection, with the court also granting temporary protection to Burgundy as it restructures while continuing operations.

 

Diamond production at the Diavik Diamond Mine rose 11% year on year to 1.04 million carats in the first quarter, according to Rio Tinto, which ended mining operations at the site in March.

 

Angola said rough diamond production increased 8% to 15.19 million carats in 2025. Exports totaled 17 million carats worth $1.6 billion, with 78.6% shipped to the UAE and 19.9% to Antwerp.

4-Production Progress-Ekati Mine Arial View (Credit-Burgundy Diamond Mines)

Rough Sales

De Beers Group reported rough sales rose 25% year on year to $648 million in the first quarter, driven by a 53% increase in volumes sold. The average price fell 19% to $101 per carat, while the rough price index declined 17% amid ongoing industry, geopolitical and tariff pressures. Production increased 17% to 7.1 million carats.

 

Mountain Province Diamonds said sales fell 42% to $155.7 million in 2025, reflecting weak market conditions and lower-grade ore from the Gahcho Kué joint venture with De Beers. The company posted a net loss of $279.5 million.

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Robust Retail

Gross sales among US independent jewelers rose 12% year on year in April, according to The Edge Retail Academy, as higher average retail values offset lower transaction volumes. Diamond sales increased 5%.

 

The number of US jewelers declined 2.4% year on year to 21,949 in the first quarter, according to the Jewelers Board of Trade. The market saw 133 closures, 20 consolidations and 6 bankruptcies, while 87 new businesses opened.

 

The National Retail Federation forecast Mother’s Day spending would reach a record $38 billion, with jewelry the leading category. Jewelry sales were expected to total $7.5 billion, with 45% of consumers planning to buy jewelry compared to 42% last year.

 

LVMH reported watches and jewelry sales fell 2% year on year to EUR 2.44 billion ($2.88 billion) in the first quarter, though organic growth at constant exchange rates rose 7%. Tiffany & Co. delivered an “excellent performance,” while Bulgari also posted gains.

 

Kering’s jewelry sales rose 14% year on year to a record EUR 269 million ($315.4 million) in the first quarter.

 

Chow Tai Fook said retail sales fell 1.5% in the fiscal fourth quarter ending March 31, with improvements in Hong Kong and Macau compensating for weakness in China.

 

Hong Kong-based Luk Fook reported retail sales rose 19% year on year in the fiscal fourth quarter ending March 31, while same-store sales increased 33%, driven by strong gold and gem-set jewelry demand.

 

India-based Titan Company said sales in India rose 42% year on year in the fiscal fourth quarter, with jewelry revenue up 46%. Growth reflected higher ticket sizes, increased buyer volumes and strong demand for studded jewelry and gold.

Marketing Momentum

The inaugural World Diamond Day engaged participants across more than 50 countries, driving a 30% increase in searches and social engagement around natural diamonds, according to the Natural Diamond Council. The campaign reached over 30 million social media users.

 

De Beers Group expanded its Desert Diamonds campaign into bridal with a lighter, warm-toned palette for engagement and wedding jewelry. The company said the initiative builds on earlier momentum and broad industry collaboration.

2-Marketing Momentum-Desert Diamonds Engagement Ring (Credit-De Beers)

Trade Watch

India’s rough imports fell 45% year on year to $720 million in March, while polished exports declined 27% to $839 million, according to the GJEPC.

 

Belgium’s polished imports rose 14% year on year to $843.2 million in March, the AWDC  reported. Polished exports fell 13% to $356.9 million, while rough imports climbed 76% to $312.1 million and exports rose 18% to $267.7 million.

On the Move

South Africa’s Diamond Dealers Club and Rough Diamond Dealers Association merged to form the Diamond Gem & Jewellery Association of Southern Africa, unifying representation for diamantaires, gem dealers and jewelers. Molefi Letsiki was appointed inaugural president, with Claudia May named vice president.

 

The Natural Diamond Council appointed Susie Dewey as chief marketing officer to lead global marketing and communications from London. She previously held roles at Tapestry, NET-A-PORTER, Michael Kors, Topshop and Burberry.

 

The GIA of America appointed John Cowley as chief financial officer, succeeding David Tearle, who will remain in an advisory role through June.

 

Sarine Technologies said CEO David Block will step down on June 30 after 20 years with the company, including nine as CEO. No successor was announced.

Diamond Club West Coast has completed its 2026 Board of Directors and Control Committee elections. While President Kalpesh Jhaveri continues serving his second term, this year also saw the appointment of two young female diamantaires as Executive Directors, highlighting the next generation of leadership within the Club and the broader diamond industry.
TheJeweleryWire

Now Live: The Jewellery Wire

 

A new industry publication, The Jewelry Wire, has launched, led by veteran journalist Rob Bates — a familiar name to most in the trade.

 

Bates spent 28 years at JCK and has covered the jewelry business for nearly 35 years, with previous roles at National Jeweler and a dozen editorial awards to his name, including two Jesse H. Neal Awards. His reporting has long been a staple for industry professionals.

 

His latest venture, published via Substack, is designed to deliver what he describes as “the news you need in just one read” — combining daily reporting, commentary and curated insight for the global jewelry and diamond trade.

The timing is hardly accidental. “The jewelry business has never been more complex or more interesting,” Bates said. “With The Jewelry Wire, I want to create a publication that is reader-friendly, well-informed and independent.”
 

At the same time, Bates has also co-launched The Diamond Dudes, a monthly podcast alongside Avi Krawitz and Edahn Golan. Between them, the trio brings more than 75 years of experience covering and analysing the diamond pipeline, with the first episode tackling topics ranging from De Beers’ latest marketing push to the broader direction of the market.

 

Together, the two launches reflect a broader shift in how industry insight is being delivered — more direct, more frequent, and closer to the reader.

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